Even in the fiercely competitive corporate environment of today, many female entrepreneurs have achieved tremendous career success and gained recognition at a global level. Muscat, Oman-based Dr. Asma Al Aufi, PhD, is one of these big names. Dr. Asma has received several accolades and is considered one of the most influential women leaders.
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Managing Director of Moon Group LLC
Dr. Asma is the Managing Director of Moon Group Oman, a well-known logistics and supply chain firm. Since her appointment as managing director in August 2023, Moon Group has produced remarkable results. Under her direction, the company won “Best Logistics Company of the Year” at the Business Fair Awards and Summit 2025, demonstrating her outstanding leadership and entrepreneurial acumen.
Educational Leadership & Innovation
In addition to her outstanding career as a corporate leader, Dr. Asma has made a name for herself as an educator. Since 2023, she has been a lecturer at Sultan Qaboos University. She worked as a Senior Lecturer at Middle East College (MEC) from 2014 to 2023 before entering the corporate sector. During her tenure at MEC, she demonstrated a strong dedication to both student development and contemporary teaching techniques.
Awards & Recognitions
Dr. Asma has received several prestigious honors throughout her career, including being named one of the Top 100 Leaders by Icons Oman and one of the “50 Omani Women with Remarkable Achievements” by Anaqati Magazine in 2023. Her most recent honors include being recognized as one of the Global 200 Women Power Leaders 2025.
Academic Background
Dr. Asma has a strong academic background. She earned a PhD in Higher Education Research Evaluation and Enhancement from Lancaster University (UK) and a master’s degree in Applied Linguistics and TESOL from Newcastle University (UK).
From Lecturer to Globally Recognized Corporate Leader
Dr. Asma’s journey to becoming a globally recognized corporate leader is incredibly motivating. Success comes to those who embrace challenges. Dr. Asma is a wonderful illustration of this. She faced many obstacles as a logistics industry entrepreneur, but she persevered and put in a lot of effort. Logistics has traditionally been perceived as a male-dominated industry due to the physical demands and rapid pace of supply chain operations.
